Professional Vehicle Monitoring Product Manufacturer – STONKAM: How did We Achieve Annual Growth for 15 Consecutive Years? (3)

Many factors play an important role in promoting the qualitative change of enterprises from manufacturing enterprises to high-tech enterprises, and among them innovation and management upgrades are undoubtedly the most important ones.

In the face of fierce market competition, how did STONKAM manage to achieve its annual performance growth for 15 consecutive years? The answer not only lies in the concept of Customer First and Quality Excellence, but also the concept of Innovation Infinity. STONKAM always adheres to the business philosophy of permanent innovation, promotes innovation in all aspects, and integrates technological innovation, organizational innovation, management innovation, and strategic innovation throughout its work.

Keep improving the products and core technologies

The improvement of products and core technologies is what STONKAM keeps doing during the implementation of independent design and R&D strategies. Despite the fact that many peers now rely on other companies’ OEM services, and the fact that now more and more companies are joining the competition in the field of automotive electronics segmentation, STONKAM has always been insisting on independent R&D since the successful development of the first black-and-white CCD module in the first month of establishment, Every year, it launches a variety of new products, and it is the first company to have developed night vision cameras and wide-angle cameras. In the era of Internet+, the enterprise relies on its own technology accumulation in the automotive electronics industry, constantly prospecting the field of artificial intelligence. STONKAM integrates automotive electronic technology with a new generation of AI technology by developing new intelligent AI vehicle monitoring products and solutions with face recognition and behavior recognition, which helps it to gain a series of technological achievements with independent intellectual property rights.

Encourage Employees to Strive for Innovation

STONKAM values the cultivation of internal innovation atmosphere, the proposal of innovation-related topics, and the implementation of innovation reward mechanism, regards them as the management mechanism for continuous innovation, and strives to spread the awareness of innovation in every corner of the company. It actively builds a R&D sharing and exchange platform, holds R&D innovation awards within the company every quarter to encourage R&D personnel to invent and apply for patents. The rewards also stimulate their enthusiasm for technology innovation. In addition, all departments and employees are encouraged to, based on their positions, work hard with innovative thinking.

Diversified Innovation

At the same time, STONKAM is also stepping up the pace of innovation in all aspects of management. For example, in terms of employee training, it is no longer limited to the knowledge training of the specific position itself, but involves others like R&D, production, sales, finance, etc. It also implements the training mode of rotation, transfer, and multi-function position so as to improve the professional skills of staffs. And in management system, take the financial management system as an example; the company standardizes it in depth every year, requiring a more comprehensive and more detailed system. Besides, in process optimization management, the ERP information system is officially launched in 2011 to gradually realize the information management of enterprise. In addition, in terms of improving the talent structure, STONKAM actively introduces talents with Master or PhD degree, as well as the AI algorithm R&D talents, in order to provide customers with more innovative products and services.

As the Chines poet Qu Yuan said, “The road ahead is long and has no ending; yet high and low I will search with my will unbending”, STONKAM’s pursuit of innovation has no ending. At the annual gala of the company in 2017, Mr. Shi Ximin, the CEO of STONKAM, said to all employees:

“When a company does not step forward, it is in fact going backward. It is also true when it stops innovating. Therefore, Innovation Infinity is regarded as one of our core values. It’s not only about the innovation of products or technology, but also about the innovation of enterprise management, because only with innovative enterprise management, can you compete with the Global 500 companies. For any company, if you want to survive, you need to develop in the fierce competition. Without competition, this society will see no development, and only the brave can survive in the competition."

STONKAM’s pursuit of innovation is not limited to products and technologies, but the pursuit of comprehensive innovation, which is the exact reason why it keeps stepping forward and has gradually become a leading enterprise in the automotive electronics industry!

More information:https://www.stonkam.com/

Professional Vehicle Monitoring Product Manufacturer – STONKAM: How did We Achieve Annual Growth for 15 Consecutive Years?(1)

Since its establishment in 2003, STONKAM CO., LTD. has always adhered to the brand spirit of “Focus, Profession and Specialist”. With over ten years of experience in R&D, manufacture and marketing of vehicle monitoring and advanced driving assistance products, STONKAM® has been a national high-tech enterprise with more than 400 employees, exporting its products to more than 150 countries and regions around the world, including the United States, Germany, the United Kingdom, France, Japan, etc. The export rate reaches 98%, and the annual performance has kept climbing, which has achieved steady growth for 15 consecutive years! 

Then how did STONKAM® keep the growth? And why are the customers willing to maintain long-term relationships with STONKAM®?

One of the keys to STONKAM’s success is always sticking to the value “Customer First” during the 16 years of development.

In order to provide customers with high quality products and better technical services, seven high-caliber R&D teams have been set up

Since its inception in 2003, one of the principles that STONKAM® has followed is “Quality Excellence”. Even for small orders, Mr. Shi Ximin, the CEO of STONKAM®, requires salespersons to guarantee the quality of the product before delivering it to the customer. It is because customer satisfaction has always been put in the first place, STONKAM® has gradually gained reputation in the industry, with more and more customers coming purchasing products, making improvement suggestions and raising personalized technology needs. Besides, in order to provide customers with high quality products and better technical services, STONKAM® has made great efforts to build high-caliber R&D teams. Over the past decade, it has continuously expanded the recruitment of R&D engineers. To ensure the overall quality of the R&D team, the CEO, Mr. Shi serves as the ultimate recruiting examiner for R&D personnel. After continuous screening and training, by 2019, there are over 70 senior engineers in STONKAM®, who compose seven R&D teams: MDVR team, 360°AVS team, ADAS team, Image Progressing and Algorithm Design team, monitor team, camera team and Mechanical team.

To figure out the real needs of customers and provide the most suitable vehicle monitoring solution

In the industry of customer service, the importance of attending to every consideration of customers is known to us. This can also be seen in the service concept of “Customer First” that STONKAM® has always adhered to.

In every exhibition, salespersons from STONKAM® often encounter customers who have their own needs but have no ideas about what their needs truly are and how to solve the existing problems. At that time, professional sales staff in STONKAM® will always patiently communicate with the customers, figuring out their real needs, and providing the most suitable product solutions.

To connect with customers, keep abreast of existing problems and respond quickly

Many foreign trade companies limitedly use various communication APPs to communicate with customers. However, in STONKAM®, which attaches great significance to building close contact with customers, in addition to the varied communication tools, many other channels are used to keep in touch with customers and respond quickly and resolve the problems.

For example, STONKAM® participates in many exhibitions every year. In these exhibitions, sales representatives will conduct in-depth communication with new and old customers present, fully understand the current and future needs of them, and offer as much help as possible.

Have a sense of look-ahead service, prevent problems before they occur, help customers take the lead in occupying the market

Planning for the future settles the problem that may occur at present. One of the reason why customers are willing to maintain a long-term relationship with STONKAM® is that STONKAM® always forecasts the development of industry and values advanced innovation, which makes the customers’ needs deeply understood, the solution more comprehensive, and customers more competitive in the market. Therefore, it can always develop new products that are more in line with customer needs in the automotive electronics industry, and share them with customers. For example, long before the 720P HD vehicle cameras and monitors got prevalence in the whole automotive electronics industry, STONKAM® has already started the R&D of 1080P FHD products and increased investment. It took the lead in launching 1080P FHD products and delivered the information of the new products to customers in a timely manner, enabling the customer to take the lead in occupying the market. For every product upgrade and technology change in the automotive electronics industry, STONKAM® and its customers has always been prepared. This kind of advanced service awareness allows customers to closely follow STONKAM®, and the foresight also shows the determination of STONKAM® to make progress together with customers.

Hence, for STONKAM®, “Customer First” is not just about talking, but “stick to the customer-oriented business philosophy, backed by a high-quality technical support team, focus on professionalism, and respond to customer needs in real time, committed to providing customers with the highest quality products and the most satisfactory service, and continue to create maximum value for customers.”

More information:http://www.stonkam.com/news/Customer-Firs.html