Professional Vehicle Monitoring Product Manufacturer – STONKAM: How did We Achieve Annual Growth for 15 Consecutive Years? (2)

With the rapid development of science and technology and technical service, customers' expectations for products are getting higher and higher. As a result, product quality is undoubtedly one of the key factors to earn customer trust.

Why can STONKAM achieve annual performance growth for 15 consecutive years, and maintain long-term cooperative relationship with its customers? In addition to sticking to the value “Customer First”, another reason is that it also takes providing innovative and high-quality products as the mission of enterprise development, and it is persistent in providing products with excellent quality.

"Doing the right thing right the first (and every) time". STONKAM thinks highly of Crosbyism and “Zero Defects” concept. Since its establishment in 2003, the company has focused on the setup of the right quality system. In 2010, STONKAM passed IATF16949: 2016 international quality management system certification. Since then, it has strictly adhered to the quality control and attached great importance to the continuous and effective operation of the quality management system: every year, internal quality management system audit will be carefully completed. Specifically, it requires every step in the product design, raw material control, production process, factory inspection, etc., to strictly follow the IATF 16949: 2016 quality management system standards. And STONKAM strictly controls and ensures the excellence and stability of products by using advanced quality management tools such as Advanced Product Quality Planning and Control (APQP), Design Failure Mode and Effects Analysis (DFMEA), Process Failure Mode and Consequence Analysis (PFMEA), Measurement System Analysis (MSA), Statistical Process Control (SPC) and Production Part Approval Program (PPAP), combined with information system tools including PDM and ERP. In this way, each product quality can be guaranteed.

"One must have good tools in order to do a good job". In order to further improve the product quality, STONKAM has accelerated the pace of product testing projects and increased investment in advanced production equipment and reliability testing equipment. For example, in 2017, the company has kept pace with the times and built a test center for in-vehicle electronic products with a relatively complete test project in South China. It can conduct product inspection projects such as wire rocking, salt spray, vibration test, high/low temperature, high and low temperature storage, ESD and pulse experiments. Then in 2018, STONKAM established a dust-free workshop, and introduced test equipment such as integrated tester, IP69K waterproof test box, shielding box and air compressor, which provided strong support for improving product quality.

“Details determine whether you will succeed or fail”. STONKAM has strict standards and requirements for the control and improvement of product quality details. Even for tiny screws, the quality is expected to be well guaranteed. For example, from 2013, the company has made adjustments to the suppliers every year. By visiting suppliers, STONKAM strictly checks their quality inspection system and the standardization of quality inspection, and finally signs the Quality Agreement with those suppliers that meet all the standards. In the procurement of production materials, it continuously adjusts the import process every year and shortens the import material cycle. Meanwhile, the production material supply chain will be upgraded in an all-round way, and the electronic material procurement channels will be transferred from the trade suppliers to the first-level agents. The batches and origin of the materials will be closely tracked and monitored, in order to control the quality of raw materials and reduce the risk.

"Focus, Professionalism and Specialist" is the craftsman spirit that has always been followed by STONKAM. It regards the cultivation of employees' consciousness of producing products with good quality as the management mechanism that requires continuous improvement. In detail, it requires all employees to have quality awareness, and the responsibilities and operations of each position of each department to be strictly in accordance with the IATF16949 management system standard of the automotive industry, so as to make sure that every process dealt with by employees is professional, and every product is of excellent quality. Additionally, it also conducts IATF 16949:2016 and ISO9001:2015 course training, professional production knowledge training and operational skills training from time to time for every employee who works in STONKAM, hoping that every employee has the determination and desire to improve product quality, learn continuously, constantly improve the standard, and to become the master in what they operate in the industry

The pursuit of quality enables reliability and stability of STONKAM products to have reached the internationalized level in design, manufacturing, process quality control and other production process. This is the commitment of STONKAM to offer "Quality Excellence" to the customers, and one of the reasons why its products can be sold to developed economies in the world and gain a foothold in the world market.

MORE INFORMATION:https://www.stonkam.com/news/Quality-Excellence.html

Professional Vehicle Monitoring Product Manufacturer – STONKAM: How did We Achieve Annual Growth for 15 Consecutive Years?(1)

Since its establishment in 2003, STONKAM CO., LTD. has always adhered to the brand spirit of “Focus, Profession and Specialist”. With over ten years of experience in R&D, manufacture and marketing of vehicle monitoring and advanced driving assistance products, STONKAM® has been a national high-tech enterprise with more than 400 employees, exporting its products to more than 150 countries and regions around the world, including the United States, Germany, the United Kingdom, France, Japan, etc. The export rate reaches 98%, and the annual performance has kept climbing, which has achieved steady growth for 15 consecutive years! 

Then how did STONKAM® keep the growth? And why are the customers willing to maintain long-term relationships with STONKAM®?

One of the keys to STONKAM’s success is always sticking to the value “Customer First” during the 16 years of development.

In order to provide customers with high quality products and better technical services, seven high-caliber R&D teams have been set up

Since its inception in 2003, one of the principles that STONKAM® has followed is “Quality Excellence”. Even for small orders, Mr. Shi Ximin, the CEO of STONKAM®, requires salespersons to guarantee the quality of the product before delivering it to the customer. It is because customer satisfaction has always been put in the first place, STONKAM® has gradually gained reputation in the industry, with more and more customers coming purchasing products, making improvement suggestions and raising personalized technology needs. Besides, in order to provide customers with high quality products and better technical services, STONKAM® has made great efforts to build high-caliber R&D teams. Over the past decade, it has continuously expanded the recruitment of R&D engineers. To ensure the overall quality of the R&D team, the CEO, Mr. Shi serves as the ultimate recruiting examiner for R&D personnel. After continuous screening and training, by 2019, there are over 70 senior engineers in STONKAM®, who compose seven R&D teams: MDVR team, 360°AVS team, ADAS team, Image Progressing and Algorithm Design team, monitor team, camera team and Mechanical team.

To figure out the real needs of customers and provide the most suitable vehicle monitoring solution

In the industry of customer service, the importance of attending to every consideration of customers is known to us. This can also be seen in the service concept of “Customer First” that STONKAM® has always adhered to.

In every exhibition, salespersons from STONKAM® often encounter customers who have their own needs but have no ideas about what their needs truly are and how to solve the existing problems. At that time, professional sales staff in STONKAM® will always patiently communicate with the customers, figuring out their real needs, and providing the most suitable product solutions.

To connect with customers, keep abreast of existing problems and respond quickly

Many foreign trade companies limitedly use various communication APPs to communicate with customers. However, in STONKAM®, which attaches great significance to building close contact with customers, in addition to the varied communication tools, many other channels are used to keep in touch with customers and respond quickly and resolve the problems.

For example, STONKAM® participates in many exhibitions every year. In these exhibitions, sales representatives will conduct in-depth communication with new and old customers present, fully understand the current and future needs of them, and offer as much help as possible.

Have a sense of look-ahead service, prevent problems before they occur, help customers take the lead in occupying the market

Planning for the future settles the problem that may occur at present. One of the reason why customers are willing to maintain a long-term relationship with STONKAM® is that STONKAM® always forecasts the development of industry and values advanced innovation, which makes the customers’ needs deeply understood, the solution more comprehensive, and customers more competitive in the market. Therefore, it can always develop new products that are more in line with customer needs in the automotive electronics industry, and share them with customers. For example, long before the 720P HD vehicle cameras and monitors got prevalence in the whole automotive electronics industry, STONKAM® has already started the R&D of 1080P FHD products and increased investment. It took the lead in launching 1080P FHD products and delivered the information of the new products to customers in a timely manner, enabling the customer to take the lead in occupying the market. For every product upgrade and technology change in the automotive electronics industry, STONKAM® and its customers has always been prepared. This kind of advanced service awareness allows customers to closely follow STONKAM®, and the foresight also shows the determination of STONKAM® to make progress together with customers.

Hence, for STONKAM®, “Customer First” is not just about talking, but “stick to the customer-oriented business philosophy, backed by a high-quality technical support team, focus on professionalism, and respond to customer needs in real time, committed to providing customers with the highest quality products and the most satisfactory service, and continue to create maximum value for customers.”

More information:http://www.stonkam.com/news/Customer-Firs.html